The brilliance breakthrough
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The brilliance breakthrough how to talk and write so that people will never forget you by Eugene M. Schwartz

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Published by Instant Learning in New York .
Written in English

Subjects:

  • English language -- Grammar.,
  • English language -- Rhetoric.,
  • Public speaking.

Book details:

Edition Notes

StatementEugene M. Schwartz.
Classifications
LC ClassificationsPE1112 .S355 1994
The Physical Object
Pagination296 p. ;
Number of Pages296
ID Numbers
Open LibraryOL1426440M
ISBN 100963868403
LC Control Number93037516
OCLC/WorldCa29030614

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An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including “Breakthrough Advertising” and “The Brilliance Breakthrough.” He wrote some of the most celebrated lines in direct-mail advertising, such as “Give Me 15 Minutes and I’ll Give You a Super-Power Memory,” which /5. The brilliance breakthrough by Eugene M. Schwartz, , Instant Learning edition, in English5/5(1). Whether it's "The Brilliance Breakthrough" or "Breakthrough Advertising" you'd still be downloading a bootleg copy. the used bookstore is selling a limited number of copies of the book usually one for a copywriting book like Breakthrough Advertising. This is the SINGLE GREATEST BOOK ON COPYWRITING EVER WRITTEN. Of course there's much more to it than that. It's a Mystical Text just like Breakthrough Advertising. Thanks for writing this Eugene Schwartz it helped me a lot!/5.